Dragon Rouge Firestarters 2020 Brief: The Sustainable Everyday. Create a Product Range of eco-friendly alternatives to everyday products and items. Non-wasteful and non-excessive. Solution: Grow Up is a 'grow your own' subscription service that allows anyone to start growing their own fruits, vegetables and herbs. It's aimed at all abilities and spaces, and encourages novices to pick up growing their own produce by building confidence. Delivered quarterly, it gives you the easiest to grow foods first, and giving more as they gain experience.