Growing ambition for Radical Sportscars

Since day one Radical have done things differently.

In racing terms; they take their own line.

’Nothing Compares’ to the Radical experience. The identity with the ‘R’ racetrack and the red ‘Race line’ reflects Radical’s maverick spirit, and the uncompromising performance and thrill of the ride.

The Radical SR8LM holds the Nürburgring lap time record of 6mins 48secs which remains unbeaten since it was set in 2019.

Radical are the world's largest manufacturer of purpose-built, club racing cars. 2000 high powered sportscars sold globally to date.

The orientation of the R is extremely flexible to bring it to life across limitless applications. Memorable and inviting messaging used throughout the brand always eludes to an experience.

A suite of cultural track icons using the racing line were created to promote Radical’s own race series.

Radical’s rebrand was unveiled alongside two new cars at Autosport 2017. A dynamic exhibition stand was designed alongside Zero1 Exhibitions.

A vibrant new website was created with Roll Studio.

Visit it here

“The resulting brand feels premium yet authentic. A ‘drivers’ brand that expresses Radical’s place as the ultimate, accessible and complete racing experience.” - Will Brown, Marketing Executive, Radical Sportscars