Hypothetical brief set to reposition the National Trust away from it's percieved image.
Brand Truth: Important for The National Trust to safeguard wildlife and historic houses because people are important to them.
Insight: The charity doesn't just care about natutal environment and national monuments but also about people.
Mission: Encourage people to care about themselves
Solution: Make nature the facilitator of happiness and encourage people to reconnect with their innter happiness and mental wellbeing first and then make that connection with NT.
The Idea: Bring nature to the most unexpected places like the London underground and allow people to water plants, spray eco graffiti to billboards and collect seeds to grow their gardens.
Technology is known as the enemy of nature, so we wanted to facilitate a better relationship with it. We would do that by creating a National Trust app that allows people to listen to therapeutic sounds, order seeds and suggest parks to visit for mental well being.