Growing pride for Lucite International, the world’s largest acrylic producer

Shaping a lighter, brighter future everywhere Working closely with the LI global management team we created an empowering idea that suggested every employee across the globe can positively help shape a future that’s ‘Lighter, brighter everywhere’.

Acrylic shapes become an empowering catalyst LI’s people and products shape our world in unimaginable ways. This story wasn’t being communicated clearly internally. Using simple shapes of raw acrylic materials we illustrated how LI’s innovations and products are the creative catalyst for today’s designers, engineers and architects who create the world around us.

A series of onsite posters reached out to all 2,200 employees.

Posters focused on LI’s values and impact on the world.

Cascade pack - helping to engage a global workforce. The pack contains an interactive game designed for employee workshops.

A booklet to communicate LI’s vision and values.

“It is very clear to me that people who see the link between their daily activities and our Company’s wider purpose perform better and have more satisfying lives and careers. The aim of this initiative is to reinforce our values and help all our people understand Lucite International and Mitsubishi’s role in the wider world and in society. We want all our people to understand and get involved in shaping ‘a lighter, brighter future’ so that we can continue to have a positive impact on the world around us. Our job now is to take the inspiring work that we have produced with The Allotment and ensure everyone in the business understands our vision and relates to our values that underpin our business.” - Kevin Leith, Global HR Director for Lucite International