Growing profit and difference for White Logistics

    White Logistic's identity There are thousands of haulage businesses in the UK. How do you stand out, drive growth and create a more secure and sustainable future for your people and business? Simple, focus on exceptional service! Here’s how we defined an attitude and way of doing business that turned a UK based logistics company into a multi-award winning benchmark for the sector.

    Solutions. Not problems. We saw White’s trucks as mobile 48 sheet posters, a perfect vehicle to carry and capture their story and point of difference. Each truck features a striking pattern with a hidden message that road users can solve. Our designs also deliver maximum standout and memorability on today’s busy highways.
    Driving brand awareness To build brand awareness and to help road users pass the time while stuck in traffic jams we posed a brain teasing challenge on the rear of every truck, the answer to which could only be found on the White’s website.
    Not drivers. Haulage heroes. Whether it’s literally saving a business from going under in floods or improvising a sledge from a pallet to deliver a sofa in the snow, we brought White’s problem solving and compelling stories to life to connect with new and existing customers.
    Not a brochure... A ‘can do’ attitude.
    Growing new business wins from 8% to 43% through a cut-through sales brochure.
    Growing Whites profits by 403%.
    Profit increase as of 2015 (4 years after rebrand).
    “Not so long ago I thought design was simply about how something looked, now I see how it can have an effect on every aspect of a business.” - Judith Stracey, Chairman at White Logistics
    View the case study on our website

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    Award winning design and branding agency