There's a big trend in 'digestible' videos for short, quick, easy meals; popularised by buzzfeed's 'MMM Tasty' videos.
Grubsta would be a social media platform designed for these videos. When a user makes a post they will be made to tag what and how many ingredients are required and in the meal. Users can then add the meals they like to a weekly planner, where the ingredients get automatically added to a shopping list.
The use could also then search for meals based on the ingredients in their fridge!
I created the basic small user journey of this app below. If you like the idea feel free to contact me, would love someone passionate about this concept to develop it.
If you build it without letting me know, fair play, but if you make a million pounds < I'll probably try to sue you lets be real.