Of all the responses we received, one stood out in particular; 'I don't. I think I'm pretty normal'. This was interesting because they where the only one to think this. Rather than over complicate the message, we simply highlighted it out from all of its contemporaries.
Our display showed off 53 of our favourite answers, alongside our opposing one. This idea of contrast is used across the project, from the colour choices of 'Blush' Pink and Grey, to the typefaces used, Cooper Black Italic and Hoefler.