Guinness

Brief Position ‘Guinness Foreign Extra Stout’ as an integral part of the football-watching occasion in Africa, through the lens of Guinness’ new brand positioning of ‘everyday magic’ Inspiration The everyday magic of football comes through the excitement that anything can happen… Idea Everything Is Possible. A rollercoaster ride of emotions that uses Guinness’ liquid to accentuate the excitement and viscerality found in the beautiful game