H&M Advertorial

Concept development and design for an integrated campaign promoting a 'Comme des Garcons' shopping event for H&M on Regents Street on GQ.com and Vogue.com. Both campaigns used an editorial look and feel. Both campaigns consisted of an advertorial, emailers and banner advertising. The advertorial was created so that online users could sign up to the event in advance and it also gave them a preview of the collection.