This campaign was to champion and support music artists through a series of H&M music gigs. The challenge was to make the imagery feel relatable to each artists music and style whilst fitting it in with H&M's brand ethos and aesthetic. From pitching, to creative development and directing on set. This campaign was advertised in a range of H&M stores, including their flagships.
This beautiful portrait series was shot by Josh Greet and Cinematographer Edward Hiscox.