H&M x Morris & Co.

  • April Sharman

I worked in collaboration with H&M to design a unique collection for Morris & Co. launching globally, in store and online for autumn 2019. The H&M collection included a wide range of strong tailored coats, jackets and trousers, romantic dresses and blouses, cosy knits and coordinating separates. Silhouettes were longer yet lean, with wool blends, velvet and fluid fabrics, and details such as tie-necks, voluminous sleeves, knife pleats and ruffles. The Morris & Co. prints used throughout the H&M collection included signature William Morris wallpaper and interior textile prints, including Love is Enough, a tribute to his many skills as a writer, poet and typographer. Lily Leaf and Marigold are also used as all-over prints while the flower heads of Pimpernel originated as a wallpaper print and still hang in Morris’ own dining room at Kelmscott House. Woodford Plaid is a contemporary version of a traditional tartan and similarly, The Brook is a print created in 2015 but inspired by medieval tapestries. Originally block-printed onto cotton, Snakeshead was one of Morris’ favourite chintzes and illustrates his skill of combining the dramatic with the delicate.