H&M x Shillington

  • Ama Ugbeye

To celebrate the reopening of the new H&M Oxford Street store, the shopfront was decorated as a canvas celebrating and championing youth creativity and was displayed to over 500,000 people daily. The collaboration between H&M and Shillington encouraged me to create artwork that resembles my own creative breakthrough while tying in the new store number, '351'. They asked that I showcase what the term ‘BREAKTHROUGH’ means to me and as a black, female creative... here it is!


  • Shillington logo


    • Education & Research
  • H&M logo


    • Fashion and Textiles