H&M X Vivienne Westwood

H&M X Vivienne Westwood is an extension from my University Final Major Project at Norwich University of the Arts. The project focused on devising strategy campaigns for multiple brands, directing my focus more towards the Public Relations & Visual Merchandising components. The purposed brand collaboration aims to improve H&M’s sustainability reputation by collaborating with British fashion designer and environmental activist Dame Vivienne Westwood. The campaign aims to raise awareness for sustainability and climate change issues by communicating the pure fact that ‘Climate Change is not a Game!’.