The feature of restaraunt is - that it uis based on the seaside and all dishes are cooked from the fish that was just taken from native environment, fresh and not frozen.
Logo, Branding concept is based on two-coloured scheme, that are mentally related to the sea and meat that can be taken from the sea.
Logo is designed to be bilengual (Arabic and English)
Branding concept is based on two styles mixed and combined to provide the spirit of real fish station and at the same time to be informative. Simple flat illustrations depict the way that fish pass befor it appears on clients table. And vintage fishermen b/w shits and illustrations to provide the feeling of traditions and professional attitude to the process of fish delivery.
Rdestorant branding is not only the visual identity of food service, but also decorations play the role of exhibition or the exposition, describing the specific and types of red sea fauna , names and characteristics of fish - like in museum, but with one point - you can order the exposition item - right now in a tasty, just cooked dish.
The same curious information is also sticks attention of visitors on the pages of menu. So they can not only watch around while waiting till their fish will be ready, but also to continue the investigation of fishermen knowledges, laugh with some jokes anfd proverbs, ets.
Uniform of personel is also branded with corporate style elements.
NFS style collected in short guideline
