Haig Club Whisky - Disrupt

Out are the conventional green and brown scotch bottles of the past. With a cleaner more evolved design, Haig Club's new branding challenges the way whiskey is viewed, shunning the conventions and expectations of the category. This social campaign was designed to show how Haig Club makes its own rules at every level, from product design, to how and where we drink it. www.thatmotion.com