An internal redesign that focuses primarily on the brand’s presence on social media. In the 1960’s, Haight and Ashbury was an intersection in San Francisco that was at the forefront of counterculture. Drawing a large number of diverse crowds from all of the country, it became the birthplace of a new sound and look. It pushed creative boundaries through the use of new ideas in music and art.
The idea behind the rebrand was to take into consideration the experimental techniques used by those in the 80’s but with a modern and more structural approach.