• Katy Metcalfe

Art Direction for Wella Shockwaves social content. Building on the success of the previous shoot, I curated new looks for the season to inspire and engage consumers. During the course of one day, I ran both video and stills sets with three models to maximise the amount of assets and ensure we had content that was both educational and inspirational. Produced at Beamly Agency (COTY inc). Skills: concept, art direction, post production, design Output: stills, videos and design assets for online and social Photographer: Rosaline Shahnavaz DOP: Alex Bruno Hair: Chris Long, Chris Southern MUA: Gina Blondell, Min Sandhu Fashion: Ruby Elkins


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    Coty Inc