Hairieta

Overview Hairieta is a luxurious hair brand that consistently delivers quality hair that makes women feel comfortable and confident about themselves, we cultivate community as well as provide top-notch customer service. The Brief Hairieta wanted to Infiltrate the Nigeria hair selling market and have a loyal /returning customer base with the longterm goal of becoming the most trusted and successful hair brand in Nigeria Role & Service Provided - Brand strategy workshop - Brand identity design - Naming - Brand Guide - Responsive Web design - Imagery Direction - Content Strategy The Solution During the brand strategy workshop session and research we saw a gap in the human hair industry in Nigeria, which was basically lack of trust in the current hair brands available in Nigeria. Hair brands in Nigeria don’t really care about there customers and they’re not invested in their clients best interests, they mostly care about putting exuberant prices on their products. We positioned Hairieta as a brand who believes hair is an investment that can open doors to many opportunities to women all around the country that is why there are invested in providing quality hair at a reasonable price, building a community while still providing top notch customer service.