Half Magazine is a fusion of medium format print magazine and web application, exploring the new possibilities of digital technology in fashion, art and music. The ongoing debate about print vs.digital has been a key factor in the magazine's inception. By using image recognition Half Magazine was given the opportunity to combine both print and digital to create a fully interactive experience.
By experimenting with contrasting paper stocks, this adds to the tactility of the Magazine's and the use of the concept of Half. The Half Magazine Application not only gives its readers added and extra digital content, it provides its readers with the opportunity to interact and contribute to the magazine by participating through the application. The application is only accessible through the print magazine itself with the help of image recognition software, this allows the reader to scan selected pages and be taken to a digital and interactive version extension of the article.