Though the are a part of the university, the team wanted their branding portray them as a separate entity. The aesthetic needed to convey capability and professionalism, but also approachability and care.
As a fairly new company, the team wanted only minimal marketing material at this stage. A brand developed, but the focus was around the logo and - later - a brochure for the awards event.
To keep consistency running throughout the brand's aesthetic, the logo for the Hallam Enterprise Awards is a direct deviation of the Enterprise Team logo. The prominent word 'enterprise' is kept exactly the same to allow a fluidity between the two designs.
A new colour scheme was introduced for the Hallam Enterprise Awards branding. Branching off from the core colour scheme of the Enterprise Team, the bright yellow serves as an anchor connecting the two.