Halloween AR Experience for HBO's Chucky & Anheuser-Buch Group

  • Scott Marshall

For Halloween season 2022 - Seattle based Elysian Brewery & part of the Anheuser-Busch Group (Budweiser, Stella, Estrella, Hoegaarden) & in partnership with NBC's new Chucky TV series commissioned us to find a new and exciting way to promote their range of limited edition wit Beer 'Pumpkin Pack' beer box. After many spooky weeks of creative ideas our team came up with the idea to create an image recognition augmented reality experience that would see Chucky cut his way out of their pumpkin pack of beers and frighten you into watching his brand new show on HBO this Autumn!! We also completed all production as well as web deployment & QR code activation allowing us give them our complete 360 end to end immersive branding / production services. This extends the Elysian x Chucky partnership beyond the beer, and brings the killer doll and a 'killer AR experience' in-stores across the US alongside Elysian’s Pumpkin Pack Displays in grocery stores now throughout Halloween. Scan the QR code below to try it out for yourself and get yourself a selfie with Chucky just in time for Halloween!! Get in touch now if you'd like us to put together some immersive 360 ideas for your companies, products, brands of events!!