Start built the brand around the proposition,‘Your Gateway to the World’. This reflected their core national aims, and captured the underlying desire to ‘take Qatar to the world, and bring the world to Qatar’. This was accompanied by a full brand platform, which positions HIA as delivering world-class passenger experiences in a world-class environment. The launch of HIA was a major milestone, not only for Qatar but also for the global aviation industry. Start Group’s ad agency – Hometown – crafted the compelling messaging that announced HIA to the world, and brought the brand to life through inspirational film, print and digital media executions. Simultaneously, Start’s teams in Dubai and Hong Kong created the complete communications range, across print, environmental, online and mobile. The successful launch of Hamad International Airport demonstrates Start’s versatile multichannel capability, and our expertise in positioning and activating world-class brands.