Happn X TOAD.ai

Happn approached TOAD.ai in search of an outdoor advertising campaign to raise brand awareness in Central London. They also wanted to introduce the public to this simple and effective way of improving the dating life of locals. As the app began in France and hadn’t yet surfaced in the U.K, the timing for the campaign was the perfect, especially with Valentine's day just having past! After taking Happn’s ethos into consideration, we decided to go with geo-targeted digital taxi tops. These are great in terms of hitting all types of people within the target audience from all over the city, night and day. Who knows, some people may have even crossed paths in the cabs themselves! This format operates on a zero wastage basis which is an added bonus. The campaign ran for four weeks from Feb to March, seeing a huge increase in registered users. The Taxi’s had over 2,410, 800 plays during the four week period, with the ad playing on 200 taxis. “The TOAD team have been nothing but generous with their time, creativity and professionalism regarding our campaign, helping and guiding us every step of the way. They have gone above and beyond our expectations and we have thoroughly enjoyed working alongside such an innovating brand which we look forward to working together with again in the near future! Thank you TOAD. " - Happn