Happy Ice - Illustrations, Branding, Packaging, Social Media, Animations, Gifs, Food Truck Graphics, Merchandise

THE CLIENT: Happy Ice is a frozen dessert brand based in Los Angeles. The brand has a friendly personality and consumers who feel connected to them. THE OBJECTIVE: The brand is quickly expanding and wanted to evolve their existing branded. The business started as food trucks – now including their first shop in LA, merchandise, packaging, and a social media assets that links more tightly to the rest of the new branding. I was given their existing logo and asked to create additional visuals to use across all future assets. THE SOLUTION: The new solutions visually represent the optimistic attitude of the brand and the people behind the business. I created dynamic, eye-catching designs - instantly recognisable and Instagrammable. I included visuals representing the history and personality of the brand, and its roots in Philadelphia. The success of the project was instantly measurable by the high number of selfies and posts of the new truck design.