HARDER BETTER FASTER STRONGER COLLECTION

  • Bernnardo Bennedito

Responsible for all the curatorial work, for creating the whole concept, the graphic solutions and the art direction. This three book collection for the architect Guilherme Torres comprehends his 20 years of work. The three volumes are divided into architecture (The Endelles Book), color / interior design (Color Me) and creative process (Bad Ideas). Inicially, it was supposed to be one architecture book only, but then, after it was ready, it was decided that we'd have two more, so I had the big challange of achieving unit in the set. And I did it, by creating a graphic concept (Bauhaus / Construtivism inspired) using massive bold colors and typography to dialogue with the modernist looks of buildings. In adition to that, I decided they should be three different graphic projects with elements linking them, mainly by the typographic usege but also referencing to the art world (pop/rock music, cinema) in the phrases I created to iniciate chapters, what gives the project a slightly cool vibe.