HARMAN PIZZA FLOUR LOGO & PACKAGING DESIGN

Cosmos Trade is a family-owned food wholesaler located in Basildon, Essex. Serving regional caterers and the general public, Cosmos supplies meat, poultry, fruit, and vegetables, along with chilled and frozen food, beverages, and cleaning supplies. Cosmos recently launched a new line of pizza flour, ground especially for the company in Turkey and imported for sale in the UK. “Harman,” as the brand is known, has several meanings—harvest, threshing, and blending—each of them to do with the harvesting, grinding, and processing of wheat. Cosmos approached BONB Creative & Design to create a fresh, bold logo and packaging that would attract attention on store shelves. The logo’s bold colours draw attention to Harman’s packaging, and its reassuringly vintage styling suggest a connection with millennia of flour-milling tradition. Hand-drawn elements and subtle flourishes convey the flour’s premium quality and organic origins. Classic serif and script typography complete the design.