HARRIS REED GLOBAL PRODUCT COLLABORATION X MAC COSMETICS

At M·A·C I was charged to bring brand strategy and brand vision together. Pulling from the extensive relationships I hold in the creative industry, from emerging and established talent, I pulled together a business proposal to launch a global product collaboration with fashion designer, Harris Reed (who at the time was a second-year fashion student at Central St. Martins), for a multi-channel launch - the first mass-beauty gender fluid makeup collection.