An award-winning rebrand for an established family run catering business. They needed a unified brand story for their diverse customer base and to stand-out in the highly competitive and expanding catering sector. They already held a passionate belief that cooking is as much about ethical sourcing as it is about how good food should taste, a philosophy that informed the creative theme. The core concept is based on eating good, honest, quality food and living happy. Leading the project from conception to delivery, I created a bright and vibrant visual language, celebrating the glorious natural produce and ingredients used in their menus. I styled and art directed new imagery, introduced a rich mix of typefaces and friendly tone of voice with relevant content and messages directed to the right audience. Each offer has its own distinct look, retaining a cohesive design that works seamlessly across all channels. Winner of a Bronze for 'Best Visual Identity from the Facilities Management Sector' at The Transform Awards Europe 2019.