Harvey & Brockless
Harvey & Brockless, previously known as Cheese Cellar, is renowned for its dairy sector expertise, although the team has equal expertise in the fine food & ingredients industry. We worked on the name change, the complete redesign and the implementation. The image of the company was transformed.
Our brief was to rebrand Cheese Cellar and we were instrumental in the complete brand transformation to Harvey & Brockless. Through name generation, brand identity, complete restyling of photographic imagery, the launch at IFE, exhibition stand, signage, stationery, literature, communication, exhibition stand, livery and uniforms.
We achieved the complete rebrand in a year. It has significantly changed the perception of the company and raised its market position with a positive effect on sales.
The Guide to Artisan Cheeses is an encyclopaedic guide to artisan cheeses which positions speciality foods distributor, Harvey & Brockless, as experts in British and European artisan cheeses with an unrivalled range, enabling their customers to make educated and informed choices. We set out to change industry perception and place them in a position of authority and respect.
Our ongoing relationship with Harvey & Brockless involves branding, packaging, literature design, creative direction and art direction of photography.
We have been steadily building a portfolio of images for our client Harvey & Brockless which truly celebrates and honours the vast catalogue of speciality produce and experience it has to offer. Shying away from limited and generic product shots, our aim was to produce a set of images which would become distinctively Harvey & Brockless in style.
