The pull-out devices were created in-line with the primary visual — the hatch lightbulb — based on the logo strapline and enterprise pillars: partner, evidence, change. The boxes, arrows and circles are used to further communicate a sense of “thinking outside the box;” circles suggesting community and circularity, with arrows signposting the eye to innovation. These shapes were created to reinforce the importance of the enterprise values and to be used thematically, depending on the content and messaging presented. Visually, each pillar is relatively simple and open, to encompass a broad range of directions possible to hatch in the beginning stages of the enterprise.