HAUS OF YÖSEF - CONTEMPORARY DANCE WITH A DIFFERENCE

Founded by Joey Mottershead, House of Yösef is a contemporary dance and performing arts studio in the city of Leicester, England. The work they create focuses on the chaos of life, and all of its subtle obscurities and behaviours. From mental health, femininity and sexuality House of Yösef aim is to push boundaries and break down stereotypes around key issues. The brand takes reference from movement and spontaneous change often found within contemporary dance. Utilising earthy tones as a colour palette keeps the design grounded and soft, while the use of dynamic lines contrasts to create movement. The typeface was created to feel awkward and unusual to partner with the themes which are often showcased. Ultimately the brand is a celebration of the unorthodox. Why try to fit in when everything in the world stands out in its own unique way. View the full case study at www.bendesigns.co