HAVARD X The North Face

My initial inspiration for this project stemmed from my passion of implementing sustainability within my work. I wanted to design a collection for The North Face due to their current work on making a more positive impact within the industry through the development of recycling plastics within their fabrics as well as a range of programmes they have introduced in the hope of educating about and reducing the impacts of climate change. Looking at the brands history of their first small mountaineering store opening in 1966, my inspiration has derived from hiking and specifically my personal experiences of this from when I completed the Duke of Edinburgh awards. Focusing on camping rucksacks specifically, this project aims to continue aiding The North Face in the minimising of negative environmental impacts by repurposing old camping rucksacks as well as integrating their own sustainable materials within the garments I have designed for the utmost functionality. I have combined a range of unique silhouettes developed from the rucksacks, as well as some iconic North Face shapes to bring my own handwriting to the brand but with keeping a recognisable feel suitable for the North Face customer to be worn when hiking, or just for everyday wear. The North Face is also known for its strong use of colour which I have implemented within my designs creating a unique but wearable colour palette taken from a photo I took whilst hiking in Snowdonia. I have also developed a print inspired by one of Olafur Eliasson’s works which highlights how landscapes are being affected by climate change allowing for the further education to customers.