Concept design and styling for The Australian Launch of Danish Design company HAY
with their internationally renowned ‘Palissade’ Outdoor collection. Collaborating with CULT Design, and launching the collection in one of Australia’s oldest buildings, housed within Sydney’s Kensington Street.
CONCEPT
Danish Design company, HAY and Australian based design house CULT engaged We Are Triibe to create a pop-up concept for the launch of their internationally renowned ‘Palissade’ outdoor furniture collection. Located within a heritage listed terrace and following on from the launch of the HAY Palissade collection in Melbourne during September 2016, the concept created for the Sydney event placed a strong focus on locally sourced Australian materials. Greenery was a focal point for both the Melbourne and Sydney event, so Australian Natives including wattle and eucalyptus were used, accompanied by warm earthy tones, which were introduced to the space by covering display plinths in a rich resene Apple Blossom colour. The Palissade collection was evenly distributed throughout the event space, and strategically positioned - encouraging
patrons to engage and experience each of the pieces. Large concrete pots were also stationed at certain points within the room, housing the greenery, which also added an extra element of height to the space.