Hayward Gallery Digital Campaigns

Working with the Hayward Gallery since Summer 2011, we have managed the digital PR and consulted on social media for three major exhibitions at the gallery: Tracey Emin: Love is What You Want, Pipilotti Rist: Eyeball Massage and George Condo: Mental States.

Working closely with their in-house press team, we complimented their print and broadcast media campaigns ensuring a strong and wide reaching online presence for each of the shows. Key coverage for the Tracey Emin show alone included Grazia online, Guardian online, Wallpaper.com, Design Week, Vogue.com, Artreview.com, GQ.com, Harpers online, The Huffington Post and CNN.com, as well as high traffic, influential bloggers including Disney Roller Girl, A Shaded View of Fashion, Henry Holland and Follow The Yellow Brick Road.

We also secured names including Florence & The Machine, Richard Nicholl and Giles Deacon to attend the private view.

We achieved a similar level of coverage for both subsequent shows, engaging a new set of media and bloggers with the gallery, many of which had not visited before.