• Moesha Parirenyatwa

Set of pre-mixed drinks to celebrate the launch of the new streaming platform HBO MAX. The service will have 10,000 hours of content at-launch. The Design Approach: To showcase the diversity of content that will be on HBO MAX, I made sure to chose the platform's most popular TV and film properties from various genres. The illustration style is minimal and focuses on patterns that can be easily recognised from the individual properties. HBO MAX has a very distinct purple colour pallet, which is consistent on the top and bottom of all the drink cans. *This project was created with the restrictions of COVID-19 in mind, so all the audience touch points are home-based.

Can Coolers
Help to keep drinks chilled for longer. HBO Max drink sets will come with 3 different cooler designs. Since coolers can be reused many times. These are included with the drink set with intentions of keeping the HBO Max name in households, long after people have used their HBO cans. A reminder to get HBO Max if they haven’t done so yet.
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