Head of Campaigns - Alcohol Harm, Cancer Early Diagnosis, TalktoFrank, Change4Life

  • Jessica Bahia

During my time at Public Health England, I worked across a number of large scale, NHS campaigns, on TV, Print, Outdoor, Social and Digital, from the insight development, propositions research, creative development, campaign planning and execution and marketing effectiveness. I wrote the extensive Business case, including the strategic thinking and the Marketing Strategy and Evolution, for Cancer Early Diagnosis which lead to the first Government Dept marketing spend allocation after the Coalition government first came in, and put a freeze on all spend. This then lead to the development of an award winning National Public Marketing Campaign, to reduce the numbers of people presenting with late stage cancer. A brilliant campaign to have been part of, from start to finish.