HEAD Tennis Sensor
An app that works with the HEAD Tennis Sensor. Compete with other players, track your serve and analyze your gameplay.
CHALLENGE
HEAD launching the new tennis sensor required communication support and to co-create the app to be used with the sensor attachment.
APPROACH
We tied the communications and the app design under a single message - your game in your hands. Focusing on the feeling of control and ease of use. This project also needed us to work with an agency that originally created the main functionality of the app to bring its user experience and user interface to the desired level.
OUTCOME
We launched an omnichannel campaign working with the HEAD influencer network to promote the app, this also included paid media and other channels. The app with a complete UX/UI refresh is now on both the App Store and Google Play, highly commended by professional players.