Kevin at Hectares had done an impressive job of getting his sweet potato crisps into Tesco supermarkets, BP petrol stations and small independent shops and cafes across the UK, all within just 2 years of starting the company. However, the brand touch points were not aligned or giving a clear and simple message. Our challenge was to take the Hectares brand to the next level with a new look & feel that was vibrant, bold and metropolitan but still true to its natural, hand-cooked, quality ingredients. The identity also needed to also be applicable beyond sweet potato crisps as the company expands into different snacks.
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