Hed Agency is a bespoke catering and events business in Sweden. They want to connect your event with the best and coolest restaurants Stockholm, whether it’s an intimate dinner or a party for 100 on the Swedish archipelago.
We began a relationship in 2013 and discussed the industry that was saturated with expensive and inaccessible catering services and how Hed Agency would be the new youthful, accessible and friendly catering company on the scene. They were very much inspired by the 1920’s and wanted this to be part of their identity, while stepping away from classic scandinavian design. What remains is simple, sophisticated while bright, vibrant and approachable.
Since 2013 I have developed their brand identity and rolled it out over three web and social media concepts that change with the seasons in Sweden. The latest concept is full of ambience, it aims to inspire customers to engage with their events and their guests. Soft, muted colours take up the majority of the imagery with the continued sophisticated and youthful branding that is becoming well known within the events industry in Sweden.
Overview
Client: Hed Agency
Year: 2013-2015
Scope
- Brand identity
- Photography - event and lifestyle
- Responsive website translated in English and Swedish
- Vibrant imagery and iconography
- Marketing materials - offline and online