How to Reach and include Amsterdam's overlooked subcultures? Heesterveld is a breeding ground of creativity consisting of a diverse collective of students, cultural entrepreneurs and professionals with as purpose inspire and create a climate of growth, creation, collaboration and entrepreneurship. Get creatives Who live and create in Heesterveld to feel at home by showcasing the possibilities of being creative together. This will be done through a video campaign throughout Amsterdam, showcasing authentic Heesterveld Moments in the form of a video from 20-30 seconds.