Heineken HEX

  • Nadira Sultana

In 2017, Heineken launched a data-driven campaign to attract more of their 'Men of The World' target audience to their iconic Heineken Experience attraction in Amsterdam. By combining travel data signals with dynamic creative, we reached MOTW who were planning a trip to Amsterdam and offered to brew them a personalised Heineken beer. Once their tickets had been booked, we connected with them via FB Chatbot to find out more about their personal interests. When they arrived at the Heineken Experience, they were presented with their specially brewed Heineken beer, wrapped in a personalised map of Amsterdam with recommendations to make their trip extra special. The campaign was shortlisted for Cannes Media Lion Award in 2017 for Use of Data Driven Insight.

Project Tags


  • H

    Heineken Experience

    • S

      Starcom (Publicis Groupe)