Working with industry insiders, we gathered a mountain of extraordinary F1 insights, facts and stats including engineering feats, drivers pre-race rituals and the way cities transform when GPs roll into town. We collected various golden nuggets from F1 world and turned them into short pieces of content that entice the latent fans into real fans, showing what F1 is really about.
We needed someone credible to tell these nuggets of Formula one wisdom, so we recruited David Coulthard. A legend in the sport and an approachable face outside of it. To start, we created 3x 15 second films (Walk-throughs) designed to feel like the best classroom lesson you ever sat through. DC tackles each F1 misconception one by one, countering it with a string of remarkable facts, all delivered in one mind bending 'to camera' monologue. To add, we created modern race posters for each race to pay homage to the classic tradition since the early days of the Grand Prix.