Heinz AR filter

Created and delivered this filter from start to end! Kyma teamed up with Heinz in order to create hype around an upcoming Splatoon 2 Splatfest (ketchup vs mayo), and encourage users to be part of team ketchup! I decided to create a social first piece of content - an AR filter game! the game saw users trying to blink as many times as they could within the time limit in order to cover the screen in ketchup. Users were then calculated a score (splat percentage) on how well they did. The campaign saw huge success across social media, particularly Instagram where we delivered an 81% over-performance, with nearly 12,000,000 impressions in under 2 days, and over 6,000,000 uses! Oh, and team ketchup won splatfest. Link to content - https://drive.google.com/file/d/1TbMlkV9pkrFdnrWAt24AL8LdLvzXzx66/view?usp=sharing