Heinz Christmas Dinner Big Soup

We were tasked in promoting Heinz's Christmas Dinner Big Soup on socials and by doing so, won many awards including The Drum’s “Best Use of Social”.

TikTok
Reacting to the cultural signal of John Lewis' Christmas ad we were quick to create a parody on TikTok to promote the new soup. The TikTok reached 1.5 million views, and even received a comment from John Lewis.

Awards

Heinz Christmas Big Soup, The Drum Social Media Award - Winner.
2022
Heinz Christmas Big Soup, FMCG arketing communications campaign of the year at the PR Moments awards - Finalist.
2022
Heinz Christmas Big Soup, The Marketing Week Best Consumer Goods campaign - Winner
2022
Heinz Christmas Big Soup, The Marketing Week Best Brand PR & Storytelling - Winner.
2022
Heinz Christmas Big Soup, 
PR Moments Consumer PR campaign of the year -Bronze.
2022

Report

Project Tags

Companies

K
Kraft Heinz

\",\"cache_age\":86400},\"meta\":{\"extractor\":\"iframely\"},\"links\":{\"self\":\"v1/x-media/https://www.tiktok.com/@heinzuk/video/7027140298719366406\"},\"properties\":\"~project~project~attributes~blocks~3~attributes~xMedia~attributes\",\"title\":\"We spent nothing on this Christmas ad. Enjoy 🎄 #ChristmasAd #Christmas #FakeAd #Christmas2021\"}},\"links\":{\"self\":\"v1/embed-blocks/213648\"},\"relationships\":{\"x-media\":{\"links\":{\"self\":\"v1/embed-blocks/213648/relationships/x-media\",\"related\":\"v1/embed-blocks/213648/x-media\"},\"data\":{\"type\":\"x-media\",\"id\":\"https://www.tiktok.com/@heinzuk/video/7027140298719366406\"}},\"xMedia\":\"~project~project~attributes~blocks~3~attributes~xMedia\"},\"properties\":\"~project~project~attributes~blocks~3~attributes\",\"title\":\"undefined undefined\"},{\"type\":\"text-blocks\",\"id\":\"3818377\",\"attributes\":{\"text\":\"Awards\\n\\nHeinz Christmas Big Soup, The Drum Social Media Award - Winner.\\n2022\\nHeinz Christmas Big Soup, FMCG arketing communications campaign of the year at the PR Moments awards - Finalist.\\n2022\\nHeinz Christmas Big Soup, The Marketing Week Best Consumer Goods campaign - Winner\\n2022\\nHeinz Christmas Big Soup, The Marketing Week Best Brand PR & Storytelling - Winner.\\n2022\\nHeinz Christmas Big Soup, \\nPR Moments Consumer PR campaign of the year -Bronze.\\n2022\",\"reactDraftJson\":\"{\\\"blocks\\\":[{\\\"key\\\":\\\"3fj3i\\\",\\\"text\\\":\\\"Awards\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[{\\\"offset\\\":0,\\\"length\\\":6,\\\"style\\\":\\\"BOLD\\\"}],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"a38gc\\\",\\\"text\\\":\\\"\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"2jghm\\\",\\\"text\\\":\\\"Heinz Christmas Big Soup, The Drum Social Media Award - Winner.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[{\\\"offset\\\":0,\\\"length\\\":63,\\\"style\\\":\\\"ITALIC\\\"}],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"93m62\\\",\\\"text\\\":\\\"2022\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"ernmv\\\",\\\"text\\\":\\\"Heinz Christmas Big Soup, FMCG arketing communications campaign of the year at the PR Moments awards - Finalist.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[{\\\"offset\\\":0,\\\"length\\\":112,\\\"style\\\":\\\"ITALIC\\\"}],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"bhjbh\\\",\\\"text\\\":\\\"2022\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"7v31s\\\",\\\"text\\\":\\\"Heinz Christmas Big Soup, The Marketing Week Best Consumer Goods campaign - Winner\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[{\\\"offset\\\":0,\\\"length\\\":82,\\\"style\\\":\\\"ITALIC\\\"}],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"3abar\\\",\\\"text\\\":\\\"2022\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"c9skv\\\",\\\"text\\\":\\\"Heinz Christmas Big Soup, The Marketing Week Best Brand PR & Storytelling - Winner.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[{\\\"offset\\\":0,\\\"length\\\":83,\\\"style\\\":\\\"ITALIC\\\"}],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"5nbhk\\\",\\\"text\\\":\\\"2022\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"74n4v\\\",\\\"text\\\":\\\"Heinz Christmas Big Soup, \\\\nPR Moments Consumer PR campaign of the year -Bronze.\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[{\\\"offset\\\":0,\\\"length\\\":79,\\\"style\\\":\\\"ITALIC\\\"}],\\\"entityRanges\\\":[],\\\"data\\\":{}},{\\\"key\\\":\\\"9blrj\\\",\\\"text\\\":\\\"2022\\\",\\\"type\\\":\\\"unstyled\\\",\\\"depth\\\":0,\\\"inlineStyleRanges\\\":[],\\\"entityRanges\\\":[],\\\"data\\\":{}}],\\\"entityMap\\\":{}}\",\"multiColumn\":false,\"createdAt\":1689497579,\"updatedAt\":1689497579,\"deletedAt\":null,\"html\":null},\"links\":{\"self\":\"v1/text-blocks/3818377\"},\"properties\":\"~project~project~attributes~blocks~4~attributes\",\"title\":\"undefined undefined\"}]},\"links\":{\"self\":\"v1/projects/934977\"},\"relationships\":{\"author\":\"~project~project~attributes~author\",\"features\":\"~project~project~attributes~features\",\"image\":\"~project~project~attributes~image\",\"industries\":\"~project~project~attributes~industries\",\"invites\":{\"links\":{\"self\":\"v1/projects/934977/relationships/invites\",\"related\":\"v1/projects/934977/invites\"},\"data\":null},\"owner-page\":{\"links\":{\"self\":\"v1/projects/934977/relationships/owner-page\",\"related\":\"v1/projects/934977/owner-page\"},\"data\":null},\"owner-user\":{\"links\":{\"self\":\"v1/projects/934977/relationships/owner-user\",\"related\":\"v1/projects/934977/owner-user\"},\"data\":{\"type\":\"users\",\"id\":\"718625\"}},\"owner-roles\":{\"links\":{\"self\":\"v1/projects/934977/relationships/owner-roles\",\"related\":\"v1/projects/934977/owner-roles\"},\"data\":[]},\"page-collaborators\":{\"links\":{\"self\":\"v1/projects/934977/relationships/page-collaborators\",\"related\":\"v1/projects/934977/page-collaborators\"},\"data\":[{\"type\":\"pages\",\"id\":\"220842\"}]},\"skills\":\"~project~project~attributes~skills\",\"tags\":\"~project~project~attributes~tags\",\"user-collaborators-summary\":{\"links\":{\"self\":\"v1/projects/934977/relationships/user-collaborators-summary\",\"related\":\"v1/projects/934977/user-collaborators-summary\"},\"data\":[]},\"side-hustle-skill\":{\"links\":{\"self\":\"v1/projects/934977/relationships/side-hustle-skill\",\"related\":\"v1/projects/934977/side-hustle-skill\"},\"data\":null},\"desired-collaborator-professions\":{\"links\":{\"self\":\"v1/projects/934977/relationships/desired-collaborator-professions\",\"related\":\"v1/projects/934977/desired-collaborator-professions\"},\"data\":[]},\"x-likes\":{\"links\":{\"self\":\"v1/projects/934977/relationships/x-likes\",\"related\":\"v1/projects/934977/x-likes\"},\"data\":null},\"x-in-lists\":{\"links\":{\"self\":\"v1/projects/934977/relationships/x-in-lists\",\"related\":\"v1/projects/934977/x-in-lists\"},\"data\":null},\"ownerUser\":\"~project~project~attributes~author\",\"ownerRoles\":\"~project~project~attributes~ownerRoles\",\"pageCollaborators\":\"~project~project~attributes~pageCollaborators\",\"userCollaboratorsSummary\":\"~project~project~attributes~userCollaboratorsSummary\",\"desiredCollaboratorProfessions\":\"~project~project~attributes~desiredCollaboratorProfessions\"},\"properties\":\"~project~project~attributes\",\"title\":\"Heinz Christmas Dinner Big Soup\"},\"projectsFromPage\":[],\"usersForSkills\":[]},\"projectEditor\":{\"collaborators\":{\"data\":[],\"loading\":false,\"meta\":{\"count\":0,\"current\":0,\"total\":1}},\"project\":null},\"questions\":{\"connectionsQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"curatedQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"error\":false,\"errorCode\":null,\"isLoading\":false,\"isModalVisible\":false,\"isSaving\":false,\"latestQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"modalQuestion\":null,\"myQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"myReplies\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"popularQuestions\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}},\"question\":null,\"questionsByProfessions\":[],\"recommendedQuestions\":[],\"suggestedUsers\":[],\"suggestedUsersCount\":0},\"ribbons\":{\"entities\":{},\"results\":{}},\"search\":{\"jobsTiles\":[],\"loading\":false,\"pagination\":{\"count\":0,\"current\":0,\"total\":0},\"questions\":{\"connections\":[],\"latest\":[],\"popular\":[],\"professions\":[]},\"results\":[]},\"sitemaps\":{\"eventPartners\":{\"data\":null,\"navigation\":null,\"pagination\":{\"count\":0,\"current\":0,\"total\":0}},\"jobs\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"pages\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"projects\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"questions\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"},\"users\":{\"data\":null,\"navigation\":null,\"pagination\":\"~sitemaps~eventPartners~pagination\"}},\"statusBar\":{\"message\":null,\"negative\":false,\"overtop\":false},\"subscriptions\":{\"action\":null,\"cart\":[],\"credits\":[],\"creditsCount\":0,\"fiveJobsPack\":null,\"proPlan\":null,\"singleJobPack\":null,\"threeJobsPack\":null},\"user\":{\"connections\":{\"connections\":{\"data\":[],\"meta\":{\"count\":0,\"current\":0,\"total\":0}}}}}"; window.__APOLLO_STATE__ = "{\"ROOT_QUERY\":{\"__typename\":\"Query\",\"userHasExperiencedGraphTimeout\":false}}";

Project Tags

Kraft Heinz