Great things can happen when two famous names get together. It was our task to turn their exciting collaboration into some irresistible products.
World famous fabric house Liberty paired up with cult brand Hello Kitty creators Sanrio to create a range of unique fabrics. We chose three designs to work across a selection of toiletries, accessories and cosmetics, and we then designed the bags, compacts and packaging for a range of gifts.
From a dual branding perspective, the trick was to ensure that both brands gained equal billing across the design concepts. It’s always a delicate balancing act, but one that we managed to pull off successfully; the products and gifts flew off the shelves, becoming highly collectible.