Hello Lover - Erotic Stories for Women, by Women
Identity that embodies the boldness and playfulness of the brand, engaging visual elements that celebrate female confidence and the modern form of sexuality.
As we are becoming more comfortable talking about sex(including some deeply kinky stuff), female authors are writing about all sorts of models of sexual fulfilment that don’t fit any kind of mold. Hello Lover is a community of empowered women who love and value the art of erotica and a place where you’ll find a collection of intimate and imaginative stories for women of all sexualities, written by a community of valued (and compensated) creatives.
I was commissioned to create an identity that embodies the boldness and playfulness of the brand, build engaging visual elements that celebrate female confidence and the modern form of sexuality.
Cum On In
The visual language manifests itself through a bold, handwritten logotype, a combination of natural and modern typefaces and a soft pastel palette, accompanied by whimsical and sometimes frisky photography styles and dynamic layouts.