Helping a leading Rights to Light Consultancy refresh their brand
2019 marks the fifth year in business for Point 2 - a leading Rights to Light Consultancy firm. A lot had changed from when they first started. We worked with the team to refresh their brand. P2 had been in business for four years. They had recently updated their website which had meant that there were now inconsistencies within their brand; too many different materials and styles being used. They needed everything bringing together so that it felt like it all belonged to the same brand. They also strongly felt that their existing branding was no longer representative of who they had become as a business, so they came to us at Studio Change for some advice. After a few meetings, it was quite clear that the existing branding wasn’t right for where there are now. With over 70 members of staff, some keen on keeping the branding as it was, we needed a way of bringing everyone together. So before even looking at design or making too many assumptions, we ran a couple of Promise of Value workshops. These are a great way of getting insights from the whole team on who and what they think the business is. Through a series of activities, we were able to extract vital information from team members. The results showed that while the core values of the business remained, the way they were talking about themselves and who they were as a firm had changed. This now needed to be reflected in the visual identity of P2. The workshop was key to bringing people along on the journey.
