Helping Girls Shine in Virtual World and in Reality (Maybelline)

  • Andres Coca

An iconic New York brand popular in top tier cities like Shanghai and Beijing in China, Maybelline now aspires to expand its geographic reach to girls from lower tier cities across central China (68% of female population) who are rapidly gaining affluence and seeking the latest in beauty.

Companies

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    Maybelline

    • M

      Mindshare

      Skills