Helping the Helpers

This poster campaign aims to raise awareness and tackle the issues surrounding those who care for loved one’s full time. People caring for loved ones often struggle with reaching out for help and a great deal of them suffer with feeling of isolation. This campaign intends to spark conversation between the carer and their friends and family, allowing them to gauge their feelings and what they can do to help. The campaign communicates the idea that those who care are much more than their caring responsibilities. Those who care for friends and family tend to get labelled as 'just a carer'. So with this series of posters, I wanted to spread awareness that these people live lives outside of their responsibilities and have many titles and not 'just a carer'.