Helping Vodafone's News Centre become insights led
Using performance and search engine date to optimise Vodafone's content and content strategy.
Vodafone UK launched its News Centre as a central hub to share the business’s consumer-focused news and host tech-led editorial that could capture organic traffic from search. For the site to continually improve and deliver, Vodafone needed regular reporting that could turn the site’s performance data into tangible insights and recommendations for the future.
I led the creation of this report, diving into the News Centre’s owned data and using third party sources to build a comprehensive overview of the site’s performance, granular insights on both high performing and under performing pages, and everything in between. This report was delivered to Vodafone quarterly and provided site recommendations that would help determine much of the News Centre's future content planning.
Project Tags
Companies
Vodafone
- Technology
Vodafone Business
- Technology